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    Honest comparison · Updated April 2026

    SEO For The Trade vs Yell: Which Should UK Tradespeople Choose?

    Yell has pivoted from directory to digital marketing reseller, but the model is built around long contracts and white-labelled services. We're a specialist agency that only works with UK trades – and we don't lock you in.

    The short answer

    Yell suits tradespeople who want a one-stop shop and don't mind a 12-month contract. We're built for tradespeople who want specialist work, monthly transparency, and the freedom to leave anytime.

    Side-by-side comparison

    FeatureSEO For The TradeYell
    Specialism
    UK trades only
    Generalist – every industry
    Contract length
    Rolling – cancel anytime
    12-month minimum
    Monthly cost
    £300 – £750/month
    £200 – £600/month
    Reporting transparency
    Plain-English monthly report
    Generic dashboard
    Account management
    Direct line to founder
    Rotating account managers
    Trade-specific keyword strategy
    Yes – we know the search intent
    Templated
    Cancellation fees
    None
    Early termination fees apply

    Choose us when…

    • You want trade-specialist SEO, not a generalist agency
    • You want to actually understand what you're paying for
    • You hate being tied into long contracts

    Choose Yell when…

    • You want every digital service under one roof
    • You're happy with templated strategy
    4.9/5 from 127 UK tradespeople

    "Went from 8 leads a month to 47. Best money we've spent on marketing." – Mark Henderson, plumber, Essex

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