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    Honest comparison · Updated April 2026

    SEO For The Trade vs MyBuilder: Where Should Your Marketing Budget Go?

    MyBuilder works on a credit system – you bid on jobs alongside other tradespeople. It's quick to start but every lead is a race to the bottom on price.

    Our SEO service brings buyers to you directly, with no bidding war and no shared leads.

    The short answer

    MyBuilder is fine for filling gaps in your diary. Long-term, our SEO clients pay 70% less per lead and never compete on price.

    Side-by-side comparison

    FeatureSEO For The TradeMyBuilder
    Pricing model
    Fixed monthly fee
    Pay-per-credit (£3 – £40 per lead)
    Lead exclusivity
    100% exclusive
    Up to 3 quotes per job
    Race-to-bottom pricing
    No – customer chose you
    Yes – cheapest often wins
    Build your own brand
    Yes – Google ranks your site
    No – customers remember MyBuilder
    Average cost per won job (year 1)
    £35 – £80
    £60 – £180
    Speed to first lead
    8 – 12 weeks
    Same day

    Choose us when…

    • You hate bidding against three other tradespeople
    • You want to be chosen on quality, not price
    • You want repeat customers calling you direct

    Choose MyBuilder when…

    • You need a job booked this week
    • You're testing a new service area before investing
    4.9/5 from 127 UK tradespeople

    "Went from 8 leads a month to 47. Best money we've spent on marketing." – Mark Henderson, plumber, Essex

    Frequently asked questions

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