The short answer
Rated People is a useful starter channel. SEO is the long-term winner – more profitable, more exclusive, and yours to keep.
Side-by-side comparison
| Feature | SEO For The Trade | Rated People |
|---|---|---|
| Lead exclusivity | 100% exclusive | Sold to 2 – 3 tradespeople |
| Monthly fixed cost | £300 – £750/month | £0 + lead credits (£5 – £40) |
| Year 1 cost per won job | £40 – £90 | £70 – £150 |
| Lead quality | Buyers actively searched for you | Often window-shoppers |
| You build a brand asset | Yes | No |
| Time to first lead | 8 – 12 weeks | Hours |
Choose us when…
- You want pre-qualified, exclusive enquiries
- You want repeat work and referrals, not one-off price-shoppers
Choose Rated People when…
- Your diary has gaps and you need leads now
4.9/5 from 127 UK tradespeople
"Went from 8 leads a month to 47. Best money we've spent on marketing." – Mark Henderson, plumber, Essex