Monthly enquiries
from 6 to 31 qualified enquiries per month within nine months
Google reviews
averaging 4.9 stars across all reviews
Local 3-pack rankings
ranking in Norwich's local 3-pack across EICR, rewire and emergency searches
Annual revenue uplift
in year one, after deducting all marketing costs
Cost per qualified lead
compared to £37 from Checkatrade in the previous 12 months
The challenge
A NICEIC-registered electrician in Norwich relied entirely on Checkatrade and word-of-mouth for £42,000 a year of revenue. Marketing felt like a tax: subscription fees rose, lead quality fell. The phone went quiet for weeks at a time, and any time off meant a thin month. They needed a predictable, owned channel that did not depend on a directory taking 15% of every job.
What we did
- Full Google Business Profile rebuild – verified address, 47 services itemised, 60 photos uploaded, weekly Posts scheduled.
- Built five Norwich-area landing pages targeting EICR, fuseboard upgrade, rewire, EV charger install and emergency callout.
- Cleaned 23 inconsistent NAP citations across Yell, Thomson Local, Cylex and Scoot.
- Implemented automated review requests after every job – moved from 11 to 94 Google reviews over nine months.
- Schema markup for LocalBusiness, Service, FAQ and Review on every page.
Engagement details
- Duration:
- 9 months
- Retainer:
- £550/month
- Location:
- Norwich, Norfolk
Services used
"I was sceptical when Ashley said we'd hit 30 enquiries a month from Norwich alone. By month seven we had 31. The phone now rings whether I want it to or not – we've actually had to hire an apprentice. SEO For The Trade has paid for itself easily ten times over."
Owner
NICEIC-registered Norwich electrician
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