Google Business Profile audit
25 checks across the five sections that decide whether your GBP ranks – or hides on page two.
Profile basics
Postcard, video or instant – no rankings without it.
Google suspends profiles with stuffed names.
Try 'Plumber' over 'Heating Contractor' for plumbers.
Each one unlocks new keyword visibility.
Wrong hours kill conversions and rankings.
Local numbers reinforce locality signals.
Often a /location or /service-area page beats homepage.
Services & description
Each service is a keyword opportunity.
Most competitors leave these blank – easy edge.
Mention service area, USPs and credentials.
Filters use these to surface your profile.
Visual content
First impression in the knowledge panel.
Vans, before/after, team, premises, products.
Use a tool like GeoImgr before upload.
Videos lift engagement signals.
Reviews
The volume threshold for serious Map Pack contention.
Below 4.0 actively hurts rankings.
Customer language is the strongest signal.
Owner replies are a confirmed ranking factor.
Removes friction – aim for 1 review per 5 jobs.
Activity & posts
Offers, updates, what's new, events.
Owners can ask and answer their own Qs.
Adds visual real estate to the listing.
Captures leads outside of business hours.
Want this done for you?
We'll fix every red item on your audit – usually within 14 days – as part of our SEO retainer.
Book a free strategy callRight then – ready for more local jobs?
Skip the long sales call. Pick your services, see prices upfront, and we'll build your tailored growth plan – plans from £300/month.