Success in PPC typically boils down to conversions—whether that’s phone calls, form submissions, or direct purchases, depending on the nature of your trade. Tools like Google Ads and Google Analytics let you set up “conversion tracking,” which ties specific actions (like a phone call or completed contact form) back to the ad or keyword that led to it.
Alongside conversions, pay attention to click-through rate (CTR), which shows how many people clicked your ad compared to how many saw it. A high CTR often indicates your ad is relevant to users’ searches. Cost per click (CPC) is another key metric, as it shows how efficiently you’re spending your budget. Finally, quality score—an internal Google metric—tells you how well your ads, keywords, and landing pages align. The higher your quality score, the less you typically pay per click. By monitoring these metrics, you’ll get a clear picture of whether your PPC investment is driving profitable results for your trade business.