Testimonials and reviews act like word-of-mouth referrals in digital form, giving potential customers a trustworthy peek into your real-world track record. When new visitors stumble upon your site, they want proof that you’ll do what you say you do—whether it’s fixing boilers, installing kitchens, or rewiring an old house. Placing testimonials or reviews strategically throughout your web pages or blog posts can reassure them that you’re the real deal.
Think of these snippets of customer praise as social proof. Instead of you tooting your own horn, actual clients vouch for your service and professionalism. This can significantly reduce any uncertainty a potential customer might have about hiring you. The content becomes more authentic and relatable, especially if the reviews mention specific details like how quickly you responded to an emergency call or how you left the job site spotless. Plus, a good collection of testimonials can boost your search rankings if they’re displayed in schema markup, making search engines see you as a more credible trade professional.