Absolutely—it’s one of the best ways to focus on customers in a specific region. On platforms like Google Ads, you can set geographic targeting so your ads only appear to people within certain postcode areas, cities, or even a radius around your physical location. That means if you’re a plumber in Leeds, you’re not wasting money on clicks from people in London or Glasgow who would never hire you.
You can also use local keywords in your ad copy, such as “emergency plumber Leeds” or “Manchester electrician with same-day call-outs,” making your ads extra relevant to the local audience. Local extensions can further highlight your address, phone number, and directions. This is perfect for trade businesses where the bulk of your clientele is within driving distance. Essentially, PPC gives you the precision to hone in on the exact spots you serve, turning your ad spend into real, local leads rather than random web traffic.