The cost of SEO depends on your business goals and the scope of work required. Factors like competition, the current state of your website, and the services you need will influence pricing.

At SEO For The Trade, we offer flexible, hourly-based pricing tailored to your specific needs. Whether you need keyword research, local SEO, or content creation, we ensure you only pay for the work necessary to grow your carpentry business.

SEO is an investment in your business’s future, providing long-term benefits like increased visibility, more leads, and sustained growth. Contact us to discuss a plan that fits your budget and goals.

While social media doesn’t directly impact search engine rankings, it plays a vital role in supporting your SEO efforts. For carpenters, social media can:

• Drive traffic to your website by sharing project photos or blog posts.
• Build brand awareness and credibility through consistent engagement.
• Encourage customers to leave reviews or share your content.

Using platforms like Instagram and Facebook to showcase your work and interact with your audience helps establish your business as a trusted authority, indirectly boosting your SEO efforts.

Backlinks are links from other websites to yours, acting as endorsements of your business. High-quality backlinks from trusted sources improve your website’s authority and search engine rankings.

For carpenters, effective backlink strategies include:

• Partnering with local businesses or suppliers for mutual referrals.
• Getting featured on industry blogs or directories.
• Showcasing your projects on local news or community websites.

Backlinks not only boost your rankings but also drive more traffic to your website, increasing the chances of converting visitors into customers.

Google My Business (GMB) is a free tool that helps your business appear in local search results and on Google Maps. For carpenters, it’s essential to attracting local customers actively searching for your services.

A well-optimised GMB profile includes:

• Your business name, address, and phone number.
• A description of your services (e.g., bespoke furniture, decking, or cabinet making).
• Photos showcasing your completed projects.
• Customer reviews that build trust and credibility.

GMB is a cornerstone of local SEO, helping carpenters connect with customers in their community.

Content creation is a powerful way to improve your website’s rankings and engage potential customers. For carpenters, creating tailored content like blog posts, service pages, and FAQs can help showcase your expertise and attract organic traffic.

For example:

• Blog posts like “5 Benefits of Bespoke Furniture” or “How to Choose the Right Carpenter for Your Project” establish you as a knowledgeable professional.
• Service pages provide detailed descriptions of your offerings, such as decking installation or custom kitchen cabinets.
• FAQs address common customer questions, improving user experience and SEO.

Fresh, relevant content not only improves your rankings but also builds trust with your audience.

While carpenters can handle basic SEO tasks like creating Google My Business profiles or adding keywords to website content, achieving significant results often requires expertise. Technical SEO, link building, and ongoing optimisation can be time-consuming and complex.

DIY SEO may save money initially, but it can be difficult to achieve the same level of results as working with professionals. Hiring an SEO specialist ensures your efforts are focused on strategies that deliver measurable results, allowing you to focus on running your carpentry business.

The best keywords for carpenters depend on the services you offer and your location. Examples include:

• “Custom furniture maker near me”
• “Bespoke carpentry in [location]”
• “Decking installation experts [town/city]”
• “Cabinet maker for kitchens”
• “Affordable carpenter near me”

We conduct in-depth keyword research to identify the terms your potential customers are searching for. By integrating these keywords into your website, we help you rank for the most relevant searches, ensuring you reach the right audience.

SEO is a long-term strategy, and the time it takes to see results depends on several factors, including your competition, current website performance, and the level of optimisation required.

For most carpenters, small improvements like increased traffic or better rankings can be seen within 1–3 months. However, achieving significant results, such as appearing on the first page of Google for competitive searches like “custom furniture maker near me,” typically takes 3–6 months or more.

Consistency is key. SEO builds momentum over time, providing sustainable results that continue to drive traffic and leads long after the initial optimisation.

Local SEO focuses on optimising your online presence to attract customers in your area. It ensures your business appears in searches like “carpenters near me” or “decking installation [town/city].”

Key strategies include optimising your Google My Business profile, ensuring your business is listed in local directories, and using location-specific keywords throughout your website. Local SEO also involves generating positive customer reviews, which boosts your credibility and visibility.

By focusing on local SEO, your business becomes more discoverable to homeowners and contractors in your area, driving relevant leads and increasing the likelihood of securing local projects.

SEO (Search Engine Optimisation) is the process of improving your website’s visibility on search engines like Google. For carpenters, SEO ensures your business appears when customers search for services like “custom furniture maker near me” or “bespoke carpentry in [location].”

With more people relying on online searches to find local tradespeople, SEO is essential to help your business stand out. By targeting specific keywords, creating relevant content, and optimising your website, SEO drives organic traffic to your site, increasing enquiries and bookings. It’s a cost-effective way to grow your business while building your reputation as a trusted carpenter in your community.