Social media offers an unparalleled opportunity to connect with potential customers, showcase your skills, and build trust—all from your phone or computer. It’s effectively a digital version of good old word-of-mouth, but on a much larger scale. People love to recommend professionals they’ve had a great experience with, and social media makes it easy for them to tag or share your profile.
Moreover, posting regular updates—like completed jobs or handy tips—shows you’re active, current, and knowledgeable. That can sway someone to choose you over a competitor with a dormant or non-existent online presence. It’s also a way to humanise your business, letting customers see the real people behind the tools. Plus, you can leverage paid ads to reach exactly the kind of customers you want, whether it’s homeowners in a certain area or property managers needing regular repairs. Overall, social media can become a key pillar in your marketing strategy, complementing other tactics like SEO or PPC to boost leads and revenue.