Website speed is more crucial than most people realise—especially for tradesmen. Picture this: a homeowner has a burst pipe and is frantically searching online for “emergency plumber near me.” They click on your site, and it takes ages to load. Do you think they’ll wait around? Probably not. They’ll hit the back button and call someone else. Speed literally translates to fewer missed opportunities.
Moreover, Google factors in page load time when ranking websites. If your site is slow, you could be pushed down the search results, making it harder for potential customers to find you. On top of that, slow websites hurt your reputation. People might think, “If they can’t keep their site running smoothly, how can they handle my home renovation?” So, whether you’re a builder, sparkie, or plasterer, having a speedy site helps you stand out, retain visitors, and ultimately convert them into paying customers.