Mobile optimisation is crucial because a significant number of potential clients search for gardening services on their smartphones or tablets. A website that isn’t mobile-friendly can appear clunky and difficult to navigate, leading visitors to leave and look for a competitor’s site instead.
Google prioritises mobile-friendly websites in its rankings, meaning a non-optimised site may struggle to appear in search results. Essential mobile-friendly features include fast load times, easy-to-read text, responsive design, and clickable phone numbers.
For gardeners, mobile optimisation ensures potential clients can quickly find your contact information, learn about your services, and book appointments—whether they’re at home or on the go. A mobile-friendly site not only improves user experience but also increases the likelihood of converting visitors into paying customers.