Mobile optimisation is crucial because many potential clients search for fencing services on their smartphones or tablets, especially when they’re on the go. A website that isn’t mobile-friendly can appear cluttered or difficult to navigate, leading visitors to leave and choose a competitor instead.
Google also prioritises mobile-friendly websites in its search rankings, meaning a non-optimised site may struggle to appear in search results. Key features of mobile optimisation include fast loading times, easy-to-read text, responsive design, and clickable phone numbers for quick enquiries.
For fencing companies, mobile optimisation ensures potential clients can easily explore your services, view project photos, and contact you directly. By providing a seamless user experience on mobile devices, you increase the chances of converting visitors into paying customers and boosting your overall visibility in search engines.