A mobile-optimised website ensures that people using smartphones or tablets can easily view and navigate your pages. With more than half of all web traffic now coming from mobile devices, ignoring mobile users means missing out on potential leads. Imagine a homeowner standing in front of a chipped wall, searching for “painters near me” on their phone—they’ll likely click away if your site loads slowly or looks awkward.
Mobile-friendliness is also a key ranking factor. Google uses mobile-first indexing, meaning it primarily evaluates the mobile version of your site when deciding where to place you in search results. If your pages aren’t optimised, you risk dropping behind local competitors who’ve taken the time to ensure a seamless mobile experience. Moreover, a mobile-friendly site boosts trust. Prospective customers might doubt your professionalism if your online presence seems outdated or cumbersome to use on smaller screens. Optimising for mobile is thus essential to winning and keeping local clients.