Reviews are a critical factor in local SEO. Positive reviews on platforms like Google, Trustpilot, or Checkatrade signal to both potential customers and search engines that your business is trustworthy and reliable.
When a homeowner is deciding between two roofers, they’re more likely to choose the one with more 5-star reviews and recent feedback. Additionally, Google often favours businesses with high ratings, increasing your chances of appearing in the Local Pack.
Encourage satisfied customers to leave reviews by sending follow-up emails or including a direct link on your invoices. Always respond to reviews—thank happy customers and address any negative feedback professionally to show you value their input.