Backlinks are links from other websites to yours, acting as a vote of confidence for your site. For bricklayers, backlinks from trusted, relevant sources improve your website’s credibility and search engine rankings.

Examples of effective backlink sources include:

  • Local directories like Checkatrade or Rated People.
  • Industry-specific blogs or websites showcasing your work.
  • Partnerships with local businesses or suppliers.

The more high-quality backlinks you have, the more Google recognises your site as trustworthy, helping you rank higher in search results.