Which social media platforms are best for tradesmen?

Facebook is often the top choice for many tradesmen, given it’s widely used by homeowners who frequent local community and buy-and-sell groups. Instagram is great for visually showcasing your finished projects—before-and-after shots of a bathroom refit or a garden landscape can shine here. If your trade leans towards commercial or business-to-business work, LinkedIn might open doors with property managers or building contractors.

YouTube can be potent if you’re up for creating longer form videos—like how-to guides or video diaries of a major renovation. TikTok might seem like it’s just for dance trends, but some tradesmen find success offering quick tips or showing clever tricks of the trade. Ultimately, the best platform is where your audience hangs out. Start with one or two platforms that align with your content style and potential customers, then expand if you see the returns are worth your effort.