Local SEO is vital for plumbers, given that customers usually search for services in their immediate area. Start by optimising your Google Business Profile—fill in details like your location, operating hours, phone number, and photos of recent work. Consistency is key: your Name, Address, and Phone Number (NAP) should match everywhere, from your website to online directories like Yell or Checkatrade.
Creating specific landing pages for each service area (e.g., “Plumbing Services in [Town/City]”) can also help you rank for local keywords. Additionally, encourage satisfied customers to leave reviews on Google and other platforms, as this social proof boosts credibility and signals to search engines that you’re a reputable choice. By implementing these steps and monitoring your online presence, you’ll steadily become a local authority for plumbing services.