The right keywords for painters often include a mix of broad and location-specific terms. Start with obvious phrases like “house painting,” “exterior painting,” or “interior painter,” as these cover essential services people commonly search for. Next, incorporate geographic terms to catch local traffic—“interior painter in [city]” or “exterior house painting [region].” These help ensure you’re visible when locals need your services.
Long-tail keywords can also be valuable. Terms like “eco-friendly paints for homes” or “kitchen cabinet repainting specialist” attract a more targeted audience looking for very specific solutions. If you offer unique services—like decorative finishes or heritage property restorations—mention those as well to stand out from general painting searches. It’s wise to use a keyword research tool to gauge search volume and competition levels, ensuring you choose phrases that strike a balance between demand and competitiveness. By integrating both generic and specialised keywords, you’ll increase the range of searches that lead to your website.