Headings act like signposts for both readers and search engines, breaking your content into easy-to-scan sections. Imagine you’re renovating a house: without clear labels and structure, you’d be rummaging around in the dark trying to figure out which room is which. Similarly, headings help visitors quickly find the parts of your page that matter to them—like “Services We Offer” or “Contact Us for a Quote.”
Search engines use headings (like H1, H2, H3 tags) to understand your page’s hierarchy and main topics. By incorporating relevant keywords into headings—such as “Top Tips for Emergency Plumbers in Manchester”—you can give Google a nudge that your page is relevant to local plumbing searches. Plus, well-structured headings improve overall readability, reducing the likelihood that visitors will leave your site out of frustration. Essentially, headings make your site friendlier for both people and search engines, boosting user experience and SEO at the same time.