Google My Business (now often referred to as Google Business Profile) is a free listing that showcases your trade business on Google’s local listings and Maps. When people search for a service in their area—such as “boiler repair near me”—Google often displays a “local pack” with three highlighted businesses. Having a well-optimised Google Business Profile is your ticket to potentially appearing in those top spots.
By providing accurate business information—like your address, phone number, and hours of operation—you help Google better understand where you operate and which queries to match you with. Plus, the listing allows customers to leave reviews, ask questions, and view photos of your work. The more positive reviews you gather, the more trust and authority your business gains, improving visibility in local results. Essentially, Google My Business is the digital front door to your local presence, helping you stand out from the competition and attract new customers right in your neighbourhood.