One of the biggest mistakes roofers make is ignoring local SEO. Without optimising your Google Business Profile or ensuring your business details (Name, Address, Phone number) are consistent online, you’re less likely to appear in local search results.
Another common issue is relying on outdated practices like keyword stuffing, which can harm your rankings. Instead, focus on creating high-quality content, optimising for mobile users, and building strong local backlinks. By avoiding these pitfalls, you can create a more effective SEO strategy.