A major mistake is neglecting local SEO, which means missing out on customers in your immediate area. Many plumbers fail to optimise their Google Business Profile, leaving incomplete information or inconsistent contact details across platforms. Without proper citations, reviews, and local keywords, search engines won’t prioritise you for local searches.
Other pitfalls include keyword stuffing—forcing too many similar phrases into your content—and having thin or duplicate content. Both can harm your site’s rankings. Not regularly updating your website is another oversight; stale websites tend to slide down search results. Finally, ignoring mobile optimisation is risky, as so many potential customers search on their phones, especially when faced with an urgent plumbing issue. Ensuring a mobile-friendly site and focusing on local, high-quality content can help you steer clear of these common errors.