One common mistake is ignoring local SEO, which is essential for trades like plastering. If your Google Business Profile isn’t optimised or your NAP details are inconsistent across directories, you’re less likely to show up in local search results.
Another frequent error is not creating specific landing pages for each service area. If you serve multiple locations but only have a single webpage, you’re missing out on traffic from clients in nearby towns.
Additionally, some plasterers rely on outdated tactics like keyword stuffing, which can harm your rankings. Focus on creating quality content and a user-friendly website that speaks to your clients’ needs.