One common mistake is neglecting local SEO. If your Google Business Profile isn’t optimised, or your business details (Name, Address, Phone Number) aren’t consistent across platforms, you could miss out on local leads.
Another issue is relying on outdated tactics like keyword stuffing, which can harm your rankings. Focus on creating valuable content and targeting the right keywords naturally.
Lastly, neglecting mobile optimisation is a big mistake. Many customers search for groundworkers on their phones, so a slow or poorly designed mobile site can drive them away.