A common mistake builders make is ignoring local SEO. Without optimising your Google Business Profile or ensuring your business details (Name, Address, Phone) are consistent across platforms, you’re less likely to appear in local search results.
Another frequent issue is relying on outdated practices like keyword stuffing or neglecting mobile optimisation. Since most users search on their phones, a slow or poorly designed mobile site can drive potential clients away.
Focus on creating high-quality content, earning local backlinks, and regularly updating your site with accurate information. Avoid shortcuts that promise quick results, as they can harm your rankings in the long run.