What’s the difference between SEO and PPC for painters?

SEO (Search Engine Optimisation) focuses on improving your website’s organic rankings in search results. Once your pages climb in rank, you gain ongoing visibility without paying per click. SEO is generally a longer-term strategy, taking months to show full impact, but it can yield a more sustainable and trustworthy presence in search engines over time.

PPC (Pay-Per-Click), on the other hand, involves paying each time someone clicks an ad you’ve placed—often via platforms like Google Ads or Facebook Ads. You can appear at the top of search results almost instantly, which is great for immediate visibility or promoting seasonal offers. However, once you stop funding those ads, your visibility disappears. PPC can also get expensive if your niche is competitive. For painters, a balanced approach is often ideal: use SEO for lasting, stable results, and deploy PPC ads when you need quick visibility or want to highlight special promotions like limited-time discounts.