Local SEO zeroes in on the geographical aspect of your business. It’s about making sure you appear in search results when users type in queries related to your trade plus a location—like “electrician in Manchester” or “landscaper near me.” The goal is to capture the attention of customers in your immediate area. Tactics include optimising your Google Business Profile, gathering local reviews, and building citations in local directories or community websites. Local SEO emphasises location-specific keywords and content, ensuring that when a local homeowner needs your service, you pop up first.
Regular SEO, on the other hand, isn’t necessarily tied to a specific location. A business might be selling products or services nationwide—or even globally—and needs to rank for broader, non-location-based keywords. For tradespeople, local SEO is generally more relevant because most of your custom comes from a defined service area. While both forms of SEO share common practices like keyword usage and link-building, local SEO hones in on pinpointing your region to attract nearby customers.