PPC isn’t limited to just the simple text ads you see in Google search results—though those are very common. There are actually several ad formats to consider, each with its own advantages. Search ads are the text-based ones triggered by specific keywords (like “electrician near me”). Display ads appear on relevant websites in Google’s vast network, often as banner images or side-box placements. These can help increase brand awareness but may drive fewer direct conversions if you’re offering an urgent service.
You can also run shopping ads if you sell physical products, though that’s less common for service-based trades. Video ads on YouTube can be effective if you want to showcase your handiwork—like a kitchen renovation or garden transformation. Finally, social media platforms like Facebook and Instagram offer PPC ads that target users based on interests, demographics, and location. The type of ad you choose depends on your goals: brand awareness, immediate leads, or showcasing your portfolio.