Variety is the spice of life—and social media. Start with project highlights, showing off before-and-after photos. People love visual proof of a job well done. Behind-the-scenes snippets are also great, whether it’s a quick video of you installing a boiler or a time-lapse of a patio transformation. This gives your followers an insider look and establishes you as a knowledgeable pro.
Tips and tricks perform well, too. For instance, share how homeowners can do simple DIY checks before calling in a professional, or explain the difference between various roofing materials. You might also post customer testimonials or reviews, as social proof can sway new followers to trust you. Don’t forget a dash of personality—like team introductions or a snapshot of your morning coffee en route to a job site. Lastly, keep an eye on trending topics relevant to your trade. If there’s a new building regulation or product release, chime in with your expert opinion.