A successful PPC campaign for groundworkers relies on a robust technical foundation. Key technical elements include accurate conversion tracking, which allows you to measure and analyse the performance of your ads. Integrating tools such as Google Analytics and Google Ads conversion tracking provides insights into user behaviour and the effectiveness of your campaigns. Additionally, having optimised landing pages is critical; these pages should load quickly, be mobile-friendly, and offer clear calls-to-action, ensuring a seamless user experience. Proper account structure is also important: organising campaigns and ad groups by specific services (such as excavation, drainage, or site preparation) enables targeted ad delivery and easier optimisation. Furthermore, setting up automated rules and bid strategies can help manage budget spend efficiently. Regular technical audits are essential to identify and correct issues like broken links, misconfigured tracking codes, or duplicate content. By ensuring that all these technical elements are in place, your PPC campaign will run smoothly, delivering accurate data, reducing wasted spend, and ultimately generating a higher return on investment.