Reviews are essential for building trust and improving your local SEO rankings. Positive reviews on platforms like Google, Trustpilot, or Checkatrade show potential customers that your business is reliable and professional.
Google also uses reviews as a ranking factor. Businesses with consistent 5-star reviews are more likely to appear in the Local Pack. Encourage happy clients to leave reviews by sending follow-up emails or including links on invoices.
Respond to all reviews, whether positive or negative, to show that you value feedback and are committed to excellent service.