Reviews are critical for local SEO. Positive reviews on platforms like Google, Yell, or Trustpilot show potential clients that your business is trustworthy and reliable. They also signal to search engines that your business provides a good customer experience, which can boost your rankings.
Encourage satisfied clients to leave reviews after completing a project. Make it easy by sending a direct link to your Google Business Profile or including a QR code on invoices. Responding to reviews—both positive and negative—demonstrates professionalism and shows potential customers that you value their feedback.