Reviews are crucial for groundworkers because they build trust and improve local SEO rankings. Positive reviews on platforms like Google, Trustpilot, or Checkatrade show potential customers that your business is reliable and professional.
Google also uses reviews as a ranking factor. Businesses with high ratings and frequent reviews are more likely to appear in the Local Pack and attract clicks. Encourage satisfied clients to leave reviews by sending follow-up emails or including links on your invoices.
Responding to reviews, whether positive or negative, demonstrates professionalism and a commitment to customer satisfaction.