Reviews are a critical part of local SEO and can make or break a builder’s reputation online. Positive reviews on platforms like Google, Trustpilot, or Checkatrade help build trust with potential customers, showing that you deliver quality work.
Search engines also consider reviews when ranking businesses in local search results. A higher average rating, along with keywords in reviews (e.g., “great work on our loft conversion”), can boost your visibility.
Encourage happy clients to leave reviews by providing direct links to your Google Business Profile or including a request on your invoices. Respond to all reviews—positive or negative—professionally, showing that you value feedback. A strong review profile will not only help you rank higher but also attract more customers who trust your business.