Online reviews are vital for gas engineers because they build trust and influence local search rankings. Google considers reviews as a ranking factor, so businesses with frequent, positive feedback are more likely to appear at the top of local search results.
Reviews also reassure potential clients about the quality of your services. For example, a homeowner searching for “boiler repair near me” is more likely to choose a Gas Safe engineer with strong testimonials and a high star rating. Positive reviews often contain keywords naturally, such as “fast boiler servicing” or “emergency gas repair,” which further enhances your SEO.
Encourage satisfied customers to leave reviews on your Google Business Profile, and make it easy for them by providing a direct link. Responding to reviews—whether positive or negative—shows professionalism and helps build customer loyalty.