Start with the basics: a Home page summarising your unique selling points, a Services page describing what you do, an About page explaining who you are, and a Contact page making it easy for customers to reach you. Beyond that, many tradespeople benefit from a Projects or Portfolio section with before-and-after photos, proving the quality of their work. A Blog is also helpful for sharing tips, industry updates, and success stories that attract potential customers through Google searches.
You might also include an FAQ page to answer common questions—like how long a job typically takes or what areas you serve. Detailed Service Area pages can help with local SEO, especially if you operate in multiple towns. Lastly, don’t forget testimonials or reviews. They serve as social proof of your reliability and expertise. Tailor these content types to your specific trade and customer base, so your site feels robust and addresses every stage of a client’s journey.