Scaffolders should target keywords related to their services and service area. Examples include:
- “Scaffolding hire near me”
- “Temporary roof scaffolding in [location]”
- “Commercial scaffolding services”
- “Event scaffolding hire”
Long-tail keywords are also valuable, such as “cost of scaffolding for house renovation” or “how to choose a scaffolding company.” These phrases help you connect with potential clients actively searching for your expertise.
Using tools like Google Keyword Planner or Ahrefs can help identify high-impact keywords for your scaffolding business.