Roofers should focus on service-specific and location-based keywords to attract the right audience. Examples include:
- “Roof repair near me”
- “Emergency roofers in [location]”
- “Flat roof installation in [city]”
- “Roof replacement specialists”
It’s also effective to target long-tail keywords, such as “how much does a new roof cost” or “best material for flat roofs.” These phrases often reflect specific user intent and help you connect with customers further along the decision-making process.
Using tools like Google Keyword Planner or Ubersuggest can help identify relevant keywords with good search volumes. Incorporating these keywords naturally into your website content, meta descriptions, and blog posts ensures your site ranks higher for terms potential customers are searching for.