Plasterers should target service-specific and location-based keywords. Examples include:
- “Wall skimming near me”
- “Ceiling repair in [location]”
- “Decorative plastering services”
- “Heritage plasterwork specialist”
Long-tail keywords (more specific phrases) can also be effective, such as “how much does plastering a room cost” or “best plasterer for ornate ceilings.”
Tools like Google Keyword Planner or Ubersuggest can help identify keywords with good search volumes in your area. Additionally, incorporating local terms, such as the names of towns, cities, or boroughs you serve, helps improve your visibility for geographically relevant searches.