Choosing the right keywords for PPC is like picking the perfect ingredients for a gourmet recipe—each one matters. For kitchen fitters, you want to target a mix of broad and specific terms. Broad keywords might include “kitchen fitters”, “kitchen renovations”, or “kitchen installations”. To catch those who are looking for something unique, you also need long-tail keywords such as “custom kitchen fitting services in [town]” or “eco-friendly kitchen renovations [location]”. These long-tail phrases attract clients with very specific needs and high purchase intent. We use tools like Google Keyword Planner and SEMrush to dig deep into search trends and competition, ensuring your PPC ads are triggered by terms that matter. By integrating these keywords naturally into your ad copy and landing pages, your business appears prominently in relevant searches. This targeted approach increases click-through rates and ensures your budget is spent on clicks that have a higher chance of converting—much like selecting the best produce to ensure your kitchen renovation project is a smashing success.