Groundworkers should focus on service-specific and location-based keywords to attract relevant clients. Examples include:
- “Local groundworkers near me”
- “Site preparation in [location]”
- “Foundation excavation services [area]”
- “Drainage contractors [location]”
Long-tail keywords like “cost of groundwork for new builds” or “how to prepare a site for construction” also attract high-intent customers.
Using tools like Google Keyword Planner or Ahrefs, you can identify the most searched terms in your area. By optimising your website content for these keywords, you can rank higher and connect with clients actively seeking groundwork services.