Selecting the right keywords is the cornerstone of a successful PPC campaign for fence installers. You want to target both broad and niche keywords that reflect the services you offer. Essential broad keywords might include “fence installers near me”, “fence repair [location]”, and “custom fencing solutions”. To capture more specific queries, long-tail keywords like “24/7 emergency fence repair in [town]” or “licensed fence installers for garden fences [location]” can be highly effective. These long-tail keywords tend to have lower competition and higher conversion potential because they target users with specific needs. Using advanced tools like Google Keyword Planner and SEMrush, we analyse search volume and competition to choose the most profitable terms. We also employ negative keywords to avoid irrelevant clicks that waste your budget. This strategic keyword targeting ensures your PPC ads appear for the most relevant search queries, driving qualified traffic to your site and increasing your chances of converting leads into profitable projects. The right keywords are essential to stand out in a competitive market and maximise your return on investment.