Builders should target a mix of service-specific and location-based keywords to connect with potential clients. Examples include:
- “Local builders near me”
- “Home extension experts in [location]”
- “Loft conversion specialists [city]”
- “New build contractors [area]”
Additionally, focus on long-tail keywords that reflect specific customer needs, such as “cost of a two-story extension” or “how to plan a home renovation.” These phrases often attract highly motivated clients who are closer to making a decision.
Using tools like Google Keyword Planner or Ahrefs can help you discover relevant keywords with good search volumes. By incorporating these into your website content, service pages, and blog posts, you’ll improve your visibility in search engine results.