The ideal posting time can vary by platform and audience. Generally, early mornings, lunchtime, and early evenings see good engagement because people are checking their phones before work, during breaks, or after dinner. Weekends can also be prime time, especially if homeowners are browsing while tackling DIY or planning renovations.
That said, there’s no magic universal hour. If your audience is mainly commercial clients, they might engage more on weekdays during business hours. If you’re a domestic plumber, you might see better engagement in the evenings or weekends when homeowners have time to think about those niggling repairs. The best approach is to experiment: post at different times and track how many likes, comments, and messages you receive. Over a few weeks, you’ll spot patterns indicating when your audience is most active. Use platform analytics or scheduling tools to zero in on your sweet spots, then keep posting consistently around those times.