Technical SEO refers to optimising the technical aspects of your website to ensure that search engines can crawl, index, and rank your site effectively. For window fitters, this involves ensuring your website loads quickly, is mobile-friendly, and has a secure connection (HTTPS). A well-optimised website enhances user experience, reduces bounce rates, and ultimately improves your search rankings. Technical SEO also includes optimising site structure, fixing broken links, managing duplicate content, and ensuring that your sitemap and robots.txt files are properly configured. These technical improvements enable search engines to understand your site better and deliver your content to the right audience. For window fitters, a technically sound website means that potential customers can easily access detailed information about your services, view project galleries, and contact you. This not only boosts your visibility in search results but also reinforces your professionalism, making it more likely that visitors will convert into leads and customers. Overall, technical SEO is essential for ensuring your website performs at its best.