Technical SEO refers to optimising the backend structure of your website to improve its performance, user experience, and search engine rankings. For roofers, this means ensuring your site:
- Loads Quickly: A slow site can drive potential customers away.
- Is Mobile-Friendly: Many users search for roofing services on their phones.
- Has a Secure Connection (HTTPS): Security builds trust with visitors.
Other key elements include creating a clear website structure, fixing broken links, and adding image alt text to showcase photos of your roofing projects. When your website performs well technically, it not only improves user experience but also signals to Google that your site is high-quality, helping it rank higher.