Technical SEO is the process of optimising the underlying structure and performance of your website so that search engines can crawl, index, and rank your content effectively. For drainage specialists, this involves ensuring your website loads quickly, is mobile-friendly, and uses secure HTTPS protocols. Technical SEO also includes addressing issues such as broken links, duplicate content, and poor site architecture that can hinder your site’s performance. By conducting thorough technical audits and implementing necessary fixes, your drainage company’s website becomes more accessible to search engines and users alike. A well-optimised website not only improves user experience—reducing bounce rates and increasing dwell time—but also sends positive signals to search engines, resulting in higher rankings. For drainage companies, technical SEO is critical because even the best content won’t perform if it’s buried under technical issues. Overall, investing in technical SEO creates a strong foundation for all other SEO efforts, ensuring your site remains competitive and continues to attract high-intent traffic.