SEO (Search Engine Optimisation) is the process of improving your website and online presence so that search engines like Google rank you higher when people look for services you offer—like “emergency plumber near me” or “roof repair in Leeds.” For tradespeople, SEO is crucial because most potential customers now jump straight to the internet when they need help or want to compare local service providers.
Effective SEO ensures that your name appears on the first page of search results (or as close to the top as possible). This online visibility is vital for drawing in more calls, leads, and paying customers. Without good SEO, you risk losing business to competitors who’ve optimised their websites for those exact terms. Moreover, SEO works hand in hand with other digital marketing efforts—such as Google Business Profile, reviews, and social media—to create a strong, cohesive online brand. In today’s digital-first world, ignoring SEO is like running a shop without a sign above the door.