PPC for builders is like putting up a flashing neon sign on the digital highway – you only pay when someone actually stops to look! With pay-per-click advertising, you bid on keywords like “builder near me” or “home extension services [location]”, and your ad appears at the top of search results. Think of it as a bidding war where you only pay when a potential customer clicks your ad – no click, no cost! It’s a fast-track way to get your business noticed without waiting for SEO to gradually build organic traffic. Our team at SEO For The Trade handles all the technical bits, from keyword research to ad copy creation and landing page optimisation, so you can focus on swinging your hammer (or just managing projects). In a world where everyone’s glued to their smartphones, PPC puts your business right in front of people who need a builder ASAP. It’s like having your own billboard that only charges you when someone actually reads it – a win-win for busy builders!